Journal https://u-plus-a.com en Wed, 02 Sep 2026 15:40:33 +0300 The Machine That Calculates and the Machine That Guesses https://u-plus-a.com/journal/insights/the-machine-that-calculates-and-the-machine-that-guesses https://u-plus-a.com/journal/insights/the-machine-that-calculates-and-the-machine-that-guesses?amp=true Wed, 08 Jul 2026 18:31:00 +0300 Written by Martin Pretorius, Senior Architect at U+A Insights

The Machine That Calculates and the Machine That Guesses

When people talk about AI in architecture, they usually start with images. You type in a prompt, get back a rendering, and then everyone debates who really created it. But that’s not the most interesting question. The real shift is quieter: now there are two very different kinds of machines on our desks. They work in opposite ways, and they’re starting to converge.

One machine calculates

Computational design is about calculation, not prediction. You set up a relationship once, whether in Grasshopper, Python, or a pyRevit script, and the computer remembers it. If you change the plot boundary, setbacks update, the massing adjusts, and the GFA recalculates. There’s no invention, just derivation.
That’s both the strength and the limitation. The rules are clear and traceable, so if something goes wrong, you can see exactly how it happened. This transparency is why it fits into real projects and survives tight deadlines.
But it only gives back what you put in. A parametric model can churn out thousands of versions of an idea you already had, but it won’t come up with anything new. If you ask for something you haven’t defined, you’ll get nothing; there’s no rule for beauty, or for the feeling of a courtyard in late afternoon. Calculation is faithful and literal, but it can’t see beyond its instructions.

One machine guesses

AI works by predicting, not calculating. It doesn’t follow rules; it recognizes patterns from vast amounts of previous examples. Ask for a facade study, and it might give you something plausible, or something totally off. Sometimes it suggests a mullion spacing that would have taken you a week to figure out. Other times, it creates a floating slab or a column in the wrong place. It’s never been told what a facade is. It just knows what usually comes next, and when it runs out of pattern, it keeps going anyway.
That’s a fundamentally different skill, and it fails in the opposite way. Being plausible is great at the concept stage but risky when you need to submit. A model might create a convincing plan without realizing the fixture count is off, a service area is double-counted, or the parking requirements have changed. It’s confident regardless, and that’s the issue. There’s no rule behind the answer, just pattern.
So, we have one machine that’s precise but unimaginative, and another that’s imaginative but unreliable. Until now, we’ve treated them as if they belong in different parts of the office: concept work here, delivery over there.

But that line is starting to blur.

Look at where things are going, and it’s clear this separation won’t last.
Prediction is getting more controllable. The problem with generative tools was never quality; it was about direction. Early on, you just used longer prompts and better reference images. Now, we can feed in geometry, depth, line work, and clear constraints, often through scripts, as real boundaries instead of hints. Soon, these controls will be built in. You’ll give the model your massing, setbacks, and envelope rules, and it will generate options that actually fit within those limits. That’s when generation becomes a real design tool, not just a mood board.
On the other side, calculation is starting to gain some intuition. Problems we used to solve slowly can now be estimated quickly: daylight, energy, structure, wind, pedestrian comfort. These used to be expensive calculations, but now a model trained on thousands of cases can approximate them in seconds. Today, we analyze once, at the end, because it’s costly. Soon, these estimates will run constantly as you design, and the detailed check will just confirm what you already know.
If you feed a reference image into a system trained on enough examples, it can already guess form, proportion, and material. The results aren’t perfect, but they’re improving faster than anyone expected, and there’s no sign of that stopping.
If you follow both trends, they lead to the same place: a machine you can both guide and trust. The real limit won’t be what we can calculate, but what we can meaningfully review.

What that does to the work

It’s getting cheaper to create options, but just as hard to judge them. If a tool spits out 500 schemes, no one saves time if someone still has to review each one. The bottleneck moves from the machine to our attention, which never gets cheaper. So, the real challenge is defining criteria. If you can clearly say what rules out a scheme, the machine can narrow 500 options to 5 and save you a week. If not, you get handed all 500 and lose time instead. The costly mistake is no longer a bad design, but a vague brief that multiplies across every option.
Analysis now comes early in the process. Performance isn’t just something a consultant checks at the end; it’s visible while decisions are still open. This quietly changes how we work with consultants, and maybe even how projects are structured.
Verification is becoming the real skill. A prediction that’s right 95% of the time is incredibly useful, but still not safe to submit without checking. You’re not just looking for obvious mistakes; you’re looking for the subtle ones the model hid well enough to pass at first glance. As generation gets easier, the rare talent will be knowing exactly where to look and taking responsibility for the answers.
This isn’t about architects being replaced by machines, or about designing entire buildings just by writing prompts. It’s about architects who can clearly explain their thinking so a machine can help, and who still have the judgment to spot when the machine is confidently wrong.
The job has always been about describing intent clearly enough to be built. The tools are what’s changing.
]]> We are proud to de designers of recently launched Solea https://u-plus-a.com/journal/news/we-are-proud-to-de-designers-of-recently-launched-solea https://u-plus-a.com/journal/news/we-are-proud-to-de-designers-of-recently-launched-solea?amp=true Tue, 26 May 2026 17:49:00 +0300 News Spanning 34,167 sqm, Solea features 212 residences, from one- to four-bedroom apartments, designed with an interlocking massing strategy that enhances spatial efficiency and community interaction.

We are proud to de designers of recently launched Solea

Spanning 34,167 sqm, Solea features 212 residences, from one- to four-bedroom apartments, designed with an interlocking massing strategy that enhances spatial efficiency and community interaction. The architecture blends clean lines, expansive glazing, and dynamic façades, maximizing natural light while ensuring privacy and energy efficiency. Lush green spaces, shaded seating, and a resort-style pool create a vibrant and welcoming environment. we delivered the architectural, interior, and landscape design, shaping a contemporary mid-rise community that blends coastal elegance, modern living, and sustainability

A key challenge was the interlocking massing, requiring innovative architectural and engineering solutions. Each apartment configuration was uniquely resolved, treating the project as four separate buildings while optimizing building systems for efficiency and cost-effectiveness.

Solea exemplifies U+A’s commitment to design excellence, innovation, and sustainability, redefining Abu-Dhabi coastal living while ensuring long-term value for residents and investors.

U+A, part of the Egis architecture line
]]> Amna was featured in Landscape ME https://u-plus-a.com/journal/news/amna-was-featured-in-landscape-me https://u-plus-a.com/journal/news/amna-was-featured-in-landscape-me?amp=true Fri, 29 May 2026 18:15:00 +0300 News

Amna was featured in Landscape ME

We are thrilled to announce that Amna Elhassan, U+A’s Landscape BIM Architect, has been featured in the February issue of Landscape Middle East Magazine!

In this article Amna dives into the revolutionary impact of Dynamo and AI on landscape architecture, exploring how these technologies are reshaping the conceptual design process. From enhancing parametric modeling to enabling real-time visualization, the integration of Dynamo and AI is pushing the boundaries of creativity, sustainability, and efficiency in landscape design.

Read more about how these tools are transforming the landscape industry and enabling smarter, more sustainable workflows in the magazine: https://lnkd.in/eADZn3r6 (Pages 10 and 11)
U+A, part of the Egis architecture line
]]> Ahmed Samy was a speaker at The Vertical Communities Conference hosted by CTBUH https://u-plus-a.com/journal/news/ahmed-samy-was-a-speaker-at-the-vertical-communities-conference-hosted-by-ctbuh https://u-plus-a.com/journal/news/ahmed-samy-was-a-speaker-at-the-vertical-communities-conference-hosted-by-ctbuh?amp=true Mon, 08 Jun 2026 21:00:00 +0300 News

Ahmed Samy was a speaker at The Vertical Communities Conference hosted by CTBUH

We had an incredible time at the Vertical Communities Conference, co-hosted by the Council on Tall Buildings and Urban Habitat (CTBUH) and Canadian University Dubai! The event brought together a dynamic mix of students, faculty, and industry professionals to explore the evolving role of tall buildings in shaping high-end urban living.

A highlight of the day was the insightful session by Ahmed Samy, Associate Director at U+A, who shared his expertise on ambitious tall building designs that go beyond aesthetics, focusing on innovation, functionality, and the evolution of vertical communities. His discussion sparked engaging conversations on how architecture can redefine the future of urban living.

A big thank you to the Council on Tall Buildings and Urban Habitat (CTBUH), Canadian University Dubai, and everyone who contributed to making this event a success! Excited to continue these important discussions on the future of architecture and urban design.
U+A, part of the Egis architecture line

Photo by Stéphane Chabas, Canadian University Dubai
]]> Event Recap Desert Architecture Forum https://u-plus-a.com/journal/news/event-recap-desert-architecture-forum https://u-plus-a.com/journal/news/event-recap-desert-architecture-forum?amp=true Mon, 22 Jun 2026 14:00:00 +0300 News

Event Recap Desert Architecture Forum

[Event Recap] Rethinking Resilience: Smart Materials & Nature-Inspired Design

The Desert Architecture Forum sparked powerful conversations on innovation, sustainability, and adaptation in extreme climates.

In a discussion on smart materials, @Martin Dufresne, Design Principal at U+A, highlighted the transformative power of material selection—how reflective coatings, high-performance insulation, and cutting-edge composites aren’t just technical solutions but essential tools for reshaping the future of energy-efficient buildings. The conversation underscored a shared commitment to pushing the boundaries of design while ensuring durability and long-term sustainability.

Meanwhile, in a thought-provoking panel on biophilic and biomimetic design, @Muhammad Habsah, Design Director at U+A, explored how nature itself holds the blueprint for resilience. The discussion delved into water integration, passive cooling strategies, and adaptive materials, demonstrating that by learning from natural ecosystems, we can create spaces that are more comfortable, sustainable, and deeply connected to their environment.

The forum was more than a discussion—it was a moment of collective inspiration, a reminder that the future of architecture lies in innovation, nature, and a commitment to smarter, greener solutions.

A heartfelt thank you to @Great Minds Group for bringing together such a dynamic exchange of ideas!
]]> Beyond Checklists: How Reham Fawaz Turns Everyday Project Friction into Better Ways of Working https://u-plus-a.com/journal/insights/beyond-checklists-with-reham-fawaz https://u-plus-a.com/journal/insights/beyond-checklists-with-reham-fawaz?amp=true Fri, 25 Mar 2016 23:00:00 +0300 Insights

Beyond Checklists: How Reham Fawaz Turns Everyday Project Friction into Better Ways of Working

Reham Fawaz is a Project Manager at U+A, bringing over a decade of experience across engineering, steel structures, and multidisciplinary consultancy environments. Trained as a civil engineer, she has built her career at the intersection of design, delivery, and strategy, leading projects in the UAE, Saudi Arabia, and the wider MENA region. Known for her analytical mindset and structured approach, she moves comfortably between contractual requirements, technical coordination, and client expectations, ensuring that complex scopes are translated into clear, actionable plans. Reham’s strength lies in building disciplined yet collaborative project environments, where processes support creative work rather than constrain it, and where teams are equipped to deliver consistently against demanding timelines and standards.

What is one way you work today as a project manager at U+A that your younger self at the start of your career would never have expected?

Early in my career, I thought the role of a project manager was mainly about tracking tasks and making sure deadlines were met. Over time, I realized that a large part of the job is actually shaping how the team works together.

Today, I spend more time simplifying workflows than chasing deliverables. If a process creates friction between teams, it eventually affects quality and timelines. Instead of pushing people to work faster within a complicated structure, I try to remove unnecessary steps so the team can focus on the design itself.

That shift from managing tasks to managing the working environment is something I would not have expected when I first started..

Can you share a time when listening to a non-senior team member changed the way everyone worked on a project?

On one project, a junior architect pointed out that the coordination comments between disciplines were getting lost across different email threads and drawing markups. His suggestion was simple: create a shared issue log where every comment from architecture, structure, and MEP could be tracked in one place.

At first, it sounded like a small administrative change, but once we implemented it the effect was immediate. The team had visibility on who raised each issue, who owned it, and when it was resolved. Coordination meetings became shorter and more focused because everyone came prepared.

It was a good reminder that useful ideas often come from the people closest to the day-to-day work.

What part of project management do you consider your strongest area, and how did you develop it?

One area that has become a real strength for me is working with people and building strong relationships within the project team. In multidisciplinary projects, the technical challenges are often manageable, but alignment between people and disciplines can be more complex.

Over the years, I learned that trust and open communication make a significant difference in how a team performs. When people feel comfortable raising concerns early, coordination becomes much smoother, and issues are resolved before they grow into larger problems.

This skill developed naturally through experience. Working across different countries and project environments exposed me to a wide range of personalities and working styles. It taught me to listen carefully, understand what motivates different team members, and create a working atmosphere where people feel respected and supported.

When that environment exists, collaboration improves, and the entire project moves forward more efficiently.

When you take over a project midstream, what do you review first to understand its real status?

The first thing I look at is not the schedule but the alignment between three things: the contract scope, the current deliverables, and the communication history with the client.

Sometimes a project appears on track from a schedule perspective, but when you review the correspondence, you realize that expectations have shifted or additional requirements have been introduced.

Once I understand that alignment, I review the design progress with the discipline leads. This helps identify whether the team is working toward the correct priorities or simply following the original plan even though the project conditions have evolved.

In your view, what distinguishes a good project manager from an exceptional one in our industry today?

A good project manager keeps the project organized and ensures that deadlines are met.

An exceptional project manager goes a step further and actively improves how the team works. They recognize recurring patterns, where coordination slows down, where decisions take too long, or where responsibilities are unclear. Instead of accepting those issues as part of the process, they adjust the structure of the project to reduce them.

In multidisciplinary design environments, this makes a significant difference because better coordination often saves more time than simply working faster.

What is one practical practice you hope more project managers will adopt because it genuinely makes everyday work easier for everyone?

One practice I find very effective is documenting decisions immediately after coordination meetings.

Design teams often spend time discussing solutions, but if the outcome is not captured clearly, the same discussions repeat later. A short written summary of decisions and responsibilities after each meeting keeps everyone aligned.

It is a small habit, but it prevents confusion and helps the project maintain momentum.
]]> Built to Feel: The Emerging Science of Neuroarchitecture https://u-plus-a.com/journal/insights/built-to-feel https://u-plus-a.com/journal/insights/built-to-feel?amp=true Mon, 22 Jun 2026 17:00:00 +0300 Insights

Built to Feel: The Emerging Science of Neuroarchitecture

Think of a place you often visit that instantly makes you feel happy or at ease the second you enter it. Now think of a space that makes you feel uncomfortable or stressed. What are the physical differences between those two spaces? Is it the lighting, color scheme, or materials used? On average, we spend 90% of our day in indoor spaces, yet very little research focuses on the impact that our surroundings have on our emotional well-being. We believe that we are separate from our environments, but cognitively, our bodies and surroundings are one. This should raise the question: how do the spaces we occupy for long hours, such as houses, offices, schools, or hospitals, affect our health?

As you enter any place, your body starts reacting to the stimuli around you. This information can be backed up by studies in the emerging field of neuroarchitecture: an interdisciplinary domain that explores how the built environment affects human brain function, behavior, cognition, and psychology. On average, your body collects 11 million bits of sensory information but only registers 50 of them consciously. All these sensory bits (whether conscious or subconscious) affect you in one way or another, which points to the fact that there is no such thing as a neutral space: your body is having a literal reaction to the space, either positively or negatively, and the outcomes can be manifested in your emotional well-being.

Since places have such a great impact on us, does this mean we can construct “health”? The short answer is: yes. It is important to remember that we are designing for people, not just for the sake of creating aesthetic buildings. Think of spaces as a non-invasive therapeutic treatment. They should instill within you a sense of hope, authenticity, and generosity. Designing spaces that reinforce the fact that we are alive can have a significantly positive impact on our well-being. This can be achieved by incorporating natural elements within the design such as plants, materials, and light. Therefore, to a great extent, neuroarchitecture validates what most of us have intuitively felt: architecture plays a great role in our lives and is a crucial determinant of how we live and thrive.

"Since humans spend significantly more time indoors than outdoors, it is the responsibility of architects to create spaces that positively influence people’s emotional well-being. Neuroarchitecture allows us to understand the effects certain design decisions have on the body and how to construct spaces that promote health. - Nour Eltabakh, Graduate Architect at U+A
]]> Learning Across Cities: What Tehran, London, and Dubai Taught Mamali About Architecture https://u-plus-a.com/journal/insights/learning-across-cities https://u-plus-a.com/journal/insights/learning-across-cities?amp=true Sun, 12 Jul 2026 19:25:00 +0300 Insights

Learning Across Cities: What Tehran, London, and Dubai Taught Mamali About Architecture

Mamali is a Project Director at U+A with excellent team-leading and communication skills. He has more than 20 years of experience in architecture, delivering multi-million-dollar public, mixed-use, residential, and hospitality projects, including transportation hubs and museums.. While in the UAE, he has been fully involved with a prestigious five-star hospitality and villas cluster design and development in Abu Dhabi. An expert at breaking down large-scale projects into manageable chunks and is well capable of leading multiple teams of architects and engineers. Overseeing technical standards, he makes sure the design outcome meets both architectural and constructability criteria. Mamali is also renowned for clear and persuasive presentation skills that align design solutions with project goals and client expectations.

Can you take us back to one of your first major projects in Tehran and describe a moment that shaped the architect you became?

One of the projects that shaped me most as an architect was a major metro station in Tehran, located at one of the city's key roundabouts. I was fortunate to be involved from the earliest design stages, which gave me a unique opportunity to think beyond the station itself and consider its role within the larger urban fabric.

The site was a busy transit node, but it had lost its identity as a public place. Our vision was to transform it into more than just a transportation hub. We wanted to create a space where people could pause, connect, and experience the city, while ensuring the station could function efficiently during peak-hour congestion.

What had the biggest impact on me was realizing that the real challenge was balancing functionality with human experience. Every design decision had to respect the community, reconnect with the historic soul and collective memory of Tehran, and at the same time deliver a seamless transit experience.

That project taught me that architecture is not just about creating buildings. It's about revitalizing places, strengthening connections between people and their city, and ensuring that even highly functional infrastructure can become a meaningful part of everyday urban life. It's a lesson that continues to guide my work today.

After building your early experience in Tehran, what prompted you to move to London, and what were you hoping to find or become there?

After gaining my early experience in Tehran, I became fascinated by a different way of thinking about architecture. I was increasingly drawn to design approaches that went beyond intuition or form-making and instead began by analytically deconstructing all the factors that shape a project, from the tangible requirements such as movement, infrastructure, and environment, to the less tangible aspects of human behavior, social interaction, and even how a place might evolve over its future lifespan.

London attracted me because it was home to the Architectural Association, where this kind of bottom-up, research-driven design thinking was deeply embedded in the culture. I enrolled in the master’s program in Emergent Technologies and Design, eager to challenge my assumptions and expand my understanding of what architecture could be.

I wasn't simply looking to learn new design tools. I was looking to become an architect capable of navigating complexity, someone who could translate data, human experience, and future uncertainties into meaningful and resilient spaces. The move to London was a pivotal step in that journey. It exposed me to new ways of thinking, collaborating, and innovating, and ultimately reinforced my belief that architecture is most powerful when it responds not only to today's needs, but also to the possibilities of tomorrow.

When you first began working in London, what was the first project, meeting, or experience that made you realise the professional culture was different?

After finishing my masters, joining Zaha Hadid Architects felt like a natural continuation of a journey that had started years earlier. I had long been inspired by Zaha's work, not only because of its organic and complex forms, but because those forms were never arbitrary. They emerged from a deep process of analyzing and synthesizing the many forces that shape a project.

The moment I realized the professional culture was different was during my first experience working on projects at the practice. I was struck by how early and how intensively architects, engineers, specialists, and consultants collaborated. Design was not developed in isolation and then handed over for validation. Instead, it evolved through continuous dialogue between disciplines from the very beginning.

What resonated with me most was how closely this aligned with the design philosophy that had attracted me to London and the AA in the first place: understanding and deconstructing all the tangible and intangible factors influencing a project, then allowing the design to emerge from that complexity. At ZHA, this analytical rigor was paired with an elegant and ambitious design language, proving that rationality and creativity were not opposing forces but complementary ones.

That experience reinforced an important lesson for me. The most innovative and beautiful projects are rarely the result of individual vision alone. They emerge from extensive coordination, collaboration, and the ability to bring together diverse expertise into a cohesive whole. Seeing that process in action at such a high level was when I truly understood that architecture is as much about orchestrating knowledge and people as it is about designing space.

After four years of practice in Tehran, what did you have to change in yourself when you began working in London? What is the difference in design approach in these two cities?

After four years of practice in Tehran, the biggest change I had to make when I moved to London was expanding my perspective of what it means to be an architect.

In Tehran, I was largely focused on shaping the vision and developing the design concept. The architect was often seen as the creative lead, driving the project through its key design stages. When I arrived in London, I discovered that architecture was equally about managing complexity and taking responsibility for how a project is delivered.

What challenged me most was the level of coordination required. Projects involved internationally recognized clients, world-class consultants, and major contractors, all contributing their expertise from the earliest stages. Every design decision had to be justified, coordinated, documented, and aligned with demanding international standards. It was no longer just about creating a compelling concept, but ensuring that concept could withstand rigorous technical, commercial, and operational scrutiny.

Personally, I had to become more collaborative, more detail-oriented, and more conscious of the long-term implications of every design decision. I learned to think beyond the drawing board and consider how a building would be constructed, operated, and perform years after completion.

Looking back, Tehran taught me the power of vision and design thinking, while London taught me the discipline of delivery. The combination of those two experiences has shaped the architect I am today, someone who is passionate about creating ambitious ideas, but equally committed to turning them into successful and lasting places.

What did working across different cultures teach you about communicating when people do not share the same expectations?

Working across different cultures taught me that communication is ultimately what connects people, regardless of where they come from. While cultural differences can sometimes appear as barriers, I have found that the real challenge is often not culture itself, but the different experiences, expectations, and perspectives that people bring to a conversation.

What helped me most throughout my career was developing an analytical approach to communication, similar to how I approach design. When a message is not immediately understood, I try to break it down into its core components, looking at the technical, commercial, social, and human aspects separately. By understanding what matters most to each audience, whether a client, engineer, contractor, authority, or community stakeholder, it becomes easier to communicate the same idea in a way that resonates with them.

Over time, I realized that despite our differences, there are always common human experiences that create a basis for connection. People may have different priorities, but they all care about things such as trust, clarity, purpose, and creating something meaningful. Finding that common ground helps bridge gaps, build stronger relationships, and ultimately leads to better outcomes.

For me, working across cultures has reinforced the belief that successful communication is not about speaking louder or more persuasively. It is about listening carefully, understanding different perspectives, and translating complex ideas into a language that people can connect with. That ability has become one of the most valuable skills in both my professional and personal journey.

After your experience in these 3 cities, if your architectural career were represented by three buildings: one from Tehran, one from London, and one from Dubai, which qualities would each building represent?

If I were to represent my architectural journey through three buildings, each would reflect a different lesson from a different city.

The building from Tehran would represent my roots; culture, values, and the collective memories that shape everyday life. It is where I learned that architecture must be deeply connected to people and place.

The building from London would represent thoughtfulness and collaboration. It would be shaped by rigorous analysis, diverse expertise, and a truly collective design process. London taught me that great architecture emerges from many voices working together toward a common goal.

The building from Dubai would represent integration and evolution. It is where the cultural grounding of Tehran and the collaborative rigor of London come together. A building that can express its own identity while serving its community and anticipating future needs.

In many ways, my journey has been about bringing these qualities together: Tehran gave me my foundation, London shaped my mindset, and Dubai gave me the opportunity to combine both into a more complete vision of architecture.
]]> Designing for the Senses with Hala Mohamed: The Relationship Between Materiality, Memory, and Emotion https://u-plus-a.com/journal/insights/designing-for-the-senses-with-hala-mohamed https://u-plus-a.com/journal/insights/designing-for-the-senses-with-hala-mohamed?amp=true Mon, 25 Jul 2022 23:00:00 +0300 Insights

Designing for the Senses with Hala Mohamed: The Relationship Between Materiality, Memory, and Emotion

Hala Mohamed is a Senior FF&E Designer at U+A with experience across hospitality, residential, commercial, and educational developments in the UAE, GCC, and Egypt. With a background that bridges interior design and technical delivery, she specializes in translating design concepts into carefully curated material palettes, furniture selections, and detailed FF&E packages. Her experience spans luxury hospitality resorts & large-scale developments, where she combines research, coordination, and a deep understanding of materials to create interiors that are both functional and meaningful. From early concepts to final documentation, Hala approaches each project through careful observation, asking how spaces will be experienced, remembered, and connected to the people who inhabit them.

When developing an FF&E concept, what is the process you follow to move from an initial idea to a final selection?

Projects begin with understanding the story behind the space. I start by looking at the design vision, brand identity, location, and operational requirements. From there, I develop a material palette and carefully curate finishes, furniture, lighting, fabrics, and accessories that bring the concept to life. Selections are guided by quality, durability, sustainability, maintenance, budget, and long-term performance. Close collaboration with suppliers, manufacturers, and consultants ensures the design is technically sound while staying true to the project vision. The goal is to deliver a cohesive FF&E package where materials and furnishings work together to create a functional, timeless experience.

When you personally walk into a space, what is the first thing that makes you feel connected to it? Is it a material, a sense of atmosphere, a detail, or something else that creates a lasting impression for you?

The first thing noticed is the overall atmosphere of the space and how successfully the design story has been translated through the details. The connection comes from seeing how materials, furniture, lighting, and finishes work together to create a sense of identity and experience. A well-designed space does not rely on one element alone; it is the balance between the overall concept and the finer details that makes it memorable. The strongest interiors are those where the brand identity feels naturally integrated, while still creating a comfortable and meaningful experience for the people using the space.

You have worked across hospitality, residential, commercial, and educational projects. How has working across different typologies influenced the way you approach people’s needs and experiences within a space?

Working across different project types has shown that every space has its own purpose, users, and requirements. However, the main goal remains the same: creating spaces that are functional, comfortable, and meaningful. Residential projects focus on creating welcoming environments that support different lifestyles. Commercial spaces require flexibility, efficiency, and a strong connection to the brand, while educational projects focus on durability, wellbeing, and user experience. Hospitality projects aim to create memorable experiences through thoughtful materials, furniture, and details. This experience has helped develop a flexible FF&E approach, where selections are considered not only for their appearance but also for their function and how they support the people using the space.

When developing an FF&E concept, what is the process you follow to move from an initial idea to a final selection?

Developing an FF&E concept always begins with understanding the project's design intent, brand identity, and operational requirements. From there, the concept is translated into a carefully curated selection of materials, finishes, furniture, and accessories that support both the design vision and the way the space will be used. Each selection is evaluated based on quality, durability, sustainability, maintenance, budget, and technical compatibility. Close collaboration with other disciplines, suppliers, and manufacturers is an essential part of the process to ensure every element works together seamlessly. The aim is to create a cohesive design where every material and furniture piece contributes to the overall story of the space while remaining practical to procure, install, and maintain over the long term.

Having worked across the UAE, GCC, and Egypt, how do different cultures and environments influence the way you think about materials, colours, and interior experiences?

Working across the UAE, GCC, and Egypt has shown how culture and environment influence FF&E selections. Material choices, colours, finishes, and furniture should reflect the local identity while meeting the needs of the project. Climate is also an important factor when selecting materials to ensure they are durable and suitable for long-term use. The goal is to create spaces that feel connected to their location while balancing aesthetics, functionality, and user experience.

Every project has its own personality. How do you discover the balance between creating something visually refined and ensuring the space feels authentic and comfortable for the people who will experience it?

A refined design is achieved through proportion, thoughtful material selection, and attention to detail, but authenticity comes from creating spaces that support real life. If people feel relaxed, comfortable, and naturally connected to the environment, then the design has succeeded. I always try to ensure that aesthetics and functionality work together rather than competing with one another.
]]> Built for Today, Designed for Tomorrow https://u-plus-a.com/journal/insights/built-for-today-designed-for-tomorrow https://u-plus-a.com/journal/insights/built-for-today-designed-for-tomorrow?amp=true Wed, 26 Jul 2006 00:00:00 +0400 Insights

Built for Today, Designed for Tomorrow

Sustainability in architecture today is no longer an added value; it is a fundamental responsibility. As the built environment continues to shape how we live and consume resources, integrating environmental considerations into design has become essential to delivering long-term value, efficiency, and resilience.

Today, sustainable design goes beyond energy efficiency. It encompasses a holistic approach that considers building orientation, passive design strategies, material selection, and resource optimization. It is also about creating spaces that enhance user well-being, reduce operational costs, and remain adaptable over time. By addressing these factors early in the design process, architects can significantly improve a building’s environmental performance while maintaining aesthetic and functional quality.

Through my experience contributing to a sustainability-focused project in Masdar City, Abu Dhabi, with Taraf Developers, I gained practical insight into how these principles are applied in real-world scenarios. This experience highlighted the importance of early-stage decision-making and interdisciplinary collaboration in achieving meaningful sustainability outcomes.

This continues to shape my approach to architecture, aiming to deliver solutions that are both efficient and responsible.

“𝙁𝙤𝙧 𝙢𝙚, 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙞𝙨 𝙣𝙤𝙩 𝙖 𝙛𝙚𝙖𝙩𝙪𝙧𝙚 𝙖𝙙𝙙𝙚𝙙 𝙖𝙩 𝙩𝙝𝙚 𝙚𝙣𝙙 𝙤𝙛 𝙖 𝙥𝙧𝙤𝙟𝙚𝙘𝙩, 𝙗𝙪𝙩 𝙖 𝙙𝙚𝙨𝙞𝙜𝙣 𝙢𝙞𝙣𝙙𝙨𝙚𝙩 𝙩𝙝𝙖𝙩 𝙜𝙪𝙞𝙙𝙚𝙨 𝙚𝙫𝙚𝙧𝙮 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣 𝙛𝙧𝙤𝙢 𝙘𝙤𝙣𝙘𝙚𝙥𝙩 𝙩𝙤 𝙘𝙤𝙢𝙥𝙡𝙚𝙩𝙞𝙤𝙣.” - Mohammad Fateh, Senior Architect at U+A
]]> Cobus Terblanche: A Human Centric Processes: The Value of Collaboration in a Profession https://u-plus-a.com/journal/insights/cobus-terblanche-a-human-centric-processes https://u-plus-a.com/journal/insights/cobus-terblanche-a-human-centric-processes?amp=true Sun, 26 Jun 2011 00:00:00 +0400 Insights

Cobus Terblanche: A Human Centric Processes: The Value of Collaboration in a Profession

Cobus Terblanche is an Associate Architect with more than a decade of experience across South Africa and the Gulf region, delivering projects in the healthcare, hospitality, residential, and education sectors. He leads multidisciplinary teams through all stages of design and delivery, coordinating project strategy, client engagement, and technical development. Known for his problem-solving approach and ability to navigate complex project requirements, Cobus focuses on creating thoughtful, user-centred environments that balance design intent with practical realities.

Looking back on your career, was there a particular moment when you realised that architecture is as much about navigating people and uncertainty as it is about designing buildings?

I can’t pinpoint a single defining moment, but working on small projects has shown me how important it is to view our profession through other people’s perspectives. For example, when designing a client’s family home, you’re invited into their world, and your thoughts should serve as guidance, not dictation. I’ve come to see the design process as an act of curating ideas, restrictions, and opinions. While some might view these constraints as obstacles, and they can certainly be frustrating, I see them as opportunities to unlock value from people. This mindset is just as relevant in large-scale projects and corporate environments as it is in more personal work.

What advice would you give the architect you were thirteen years ago based on the experience you have as the architect today? What has changed the most: the way you design, the way you think, or the way you deal with people?

Don’t be afraid to openly discuss your ideas with clients and colleagues, even when they’re not completely resolved. I find there’s real value in sharing your thought process, not just your conclusions, because it helps everyone explore ideas together. It’s always okay to be upfront about the parts of the design that still need refinement or detail, just don’t let that hold you back from engaging others in the conversation.

Many architects are trained to defend their ideas. What has experience taught you about the value of listening, adapting, and occasionally letting go of a position you strongly believed in?

Experience has shown me that defending a fixed idea is often futile; instead, I prefer to defend my thought process. Focusing on the process rather than the conclusion creates more space to accommodate other opinions and perspectives. By engaging in open dialogue and sharing how I arrived at a solution, it becomes easier and more collaborative to decide whether to retain, adapt, or let go of a position. This approach turns those moments into genuine opportunities for growth and better outcomes, rather than simply a challenge to overcome.

Your work requires balancing expectations from clients, consultants, contractors, and users. How do you avoid becoming overwhelmed by competing demands while keeping sight of what matters most?

I try not to view expectations and goals as just contractual negotiations, because in our creative industry, the goalposts often shift, and navigating expectations means embracing this fluidity. I’ve found it’s crucial to approach every counterpart as a human; when you show humanity, it’s usually reciprocated. I make it a point to really listen to everyone involved and understand their perspectives. From there, I identify and establish priorities, even if that means breaking from convention at times. Setting a collaborative tone with the team from the very beginning is essential, and that also means I need to be collaborative myself. This approach helps me stay focused on what matters most, even when competing demands arise.

What is a lesson you learned the hard way that no university, mentor, or textbook could have prepared you for?

One lesson I learned the hard way is that it’s much easier to motivate and justify a decision when you can find the objectivity within the subjectivity of design.

When younger architects ask for advice on building a successful career, what qualities do you believe matter most beyond talent, technical knowledge, and design ability?

When younger architects ask me for advice, I always encourage them to explore our profession from as many perspectives as possible. There’s no rule that says you have to stay with one company or one person for a set amount of time to be considered serious or professional. Move to different countries, work for both big and small offices, and don’t be afraid to move around early in your career. By doing this, you’ll discover your own passions, establish your boundaries, and learn what should be truly appreciated. Most importantly, you’ll realise that you can actually enjoy the ride; nothing is ever as serious as it might seem in the moment.
]]> Designing with Purpose: The Role of Materiality and Color in Design https://u-plus-a.com/journal/insights/designing-with-purpose-the-role-of-materiality-and-color https://u-plus-a.com/journal/insights/designing-with-purpose-the-role-of-materiality-and-color?amp=true Sun, 26 Jun 2011 00:00:00 +0400 Insights

Designing with Purpose: The Role of Materiality and Color in Design

Each successful interior space is a blend of the right materials with careful planning. Materials are functional, but they also define the character, texture, and ambience of a space. The warmth of natural wood, the rich beauty of stone, and the refined sophistication of metal: materials affect how we perceive and experience a space. Conscious material choices enrich a design, adding depth and character; incorporating texture and tactility engages the senses, the result being an experience that is not simply good to look at, but truly unforgettable. Designers today are also tasked with addressing such issues as sustainability, durability, and environmental impact; the materials chosen encourage not only aesthetics but a more responsible and lasting built environment.

Perhaps, even more so, is the impact of color on perception and emotion among humans. Color theory explains how different colors relate and how they can appeal to various moods or actions. Warmer tones create a sense of comfort, energy, and even closeness, while cooler tones inspire calmness, focus, and relaxation. By color, designers code hierarchy, create spatial definition, and help generate the type of space that is needed for a specific function. Color, when used effectively, has an impact on how people feel, behave, and relate to their environment.

The best designs evolve around the materials and colors, always with the final user as the focus. Contemporary choice of materials is not only visual but also tactile, comfortable, and an experience. The feel of a texture, the haze of a material, the acoustics of a space, and colors that trigger an emotional response all work together to influence how we inhabit and recall our environment.

Great design is not visual, it is experiential. With the right blend of materiality, sustainability, and color psychology all wrapped up in human comfort, designers are creating spaces that inspire, nurture, and linger in our memories long after they are first experienced.

“𝙂𝙧𝙚𝙖𝙩 𝙙𝙚𝙨𝙞𝙜𝙣, 𝙡𝙞𝙠𝙚 𝙜𝙧𝙚𝙖𝙩 𝙖𝙧𝙩, 𝙨𝙝𝙤𝙪𝙡𝙙 𝙙𝙤 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙗𝙚 𝙖𝙙𝙢𝙞𝙧𝙚𝙙; 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙢𝙤𝙫𝙚 𝙮𝙤𝙪.” - Nile Jose, FF&E Designer at U+A.
]]> The Subtle Art of Making Spaces Feel Effortless with Zoya Khan https://u-plus-a.com/journal/insights/the-subtle-art-of-making-spaces-zoya-khan https://u-plus-a.com/journal/insights/the-subtle-art-of-making-spaces-zoya-khan?amp=true Mon, 26 May 2014 00:00:00 +0400 Insights

The Subtle Art of Making Spaces Feel Effortless with Zoya Khan

Zoya Khan is an Interior Designer at U+A, bringing a strong architectural foundation and over four years of experience in residential & Commercial design across the UAE. Her work is shaped by a thoughtful balance between functionality and atmosphere, with a focus on creating spaces that respond intuitively to everyday living. With a background spanning architecture and interior design, Zoya approaches each project with a sensitivity to spatial flow, materiality, and user experience, translating client needs into refined, livable environments.

“Effortless” spaces often hide a lot of complexity. What’s something you intentionally overthink so the result feels natural?

I pay a lot of attention to the circulation, proportions, and layering of materials in a subtle way. A space can look simple, but achieving that balance takes a lot of refinement. I carefully think about how finishes interact with lighting, how colours flow between spaces, and how different elements complement each other without competing. When it’s done right, the space feels calm, cohesive, and naturally put together rather than overly designed.

How do you distinguish between what a client says they want and how they live?

The brief is only the starting point. I pay close attention to their daily routines and the way they naturally live within a space. Sometimes clients ask for features based on inspiration they’ve seen, but the way they use a space tells a different story. Understanding how they entertain, unwind, and work helps shape a design that feels personal and functional rather than purely aesthetic.

What is one design decision that can quietly define the entire atmosphere of a home if done right?

Lighting has the ability to completely shape the mood of a home. It's one of the most important elements in a space because it influences how colors, textures, and materials are experienced. Beyond decorative fixtures, it’s the layering of light - natural light, ambient lighting, subtle accents, and concealed details that creates warmth and depth. When lighting is considered thoughtfully from the beginning, it makes a space feel balanced, comfortable, and emotionally connected.

How do you handle situations where a design looks visually strong but doesn’t feel right?

A space can look beautiful visually, but still feel disconnected when the balance between function, scale or emotion is missing. In those moments, I step back and reassess how the space is experienced rather than how it photographs. Often, simplifying certain elements, adjusting proportions, or refining the material palette helps bring back a sense of comfort and authenticity.

What role do transitions like corridors or in-between spaces play in creating a seamless living experience?

Transitions are often underestimated- Corridors, entrances, and in-between spaces create moments of pause and rhythm between functions. When designed thoughtfully through lighting, material continuity, proportions, and visual connections, they make the home feel cohesive rather than segmented. These spaces quietly influence the overall flow and atmosphere of a project.

How do you see residential interior design evolving, and what personal direction or trend are you naturally drawn to in your own work?

I think residential interior design is evolving towards spaces that feel calmer, more refined, and deeply connected to the way people live. There’s a growing appreciation for simplicity, comfort, and timelessness over overly decorative interiors. Personally, I’m naturally drawn to a minimal contemporary direction with warm tones, soft textures, and clean detailing — spaces that feel elegant and effortless while still being inviting and lived in.
]]> Built to Feel: The Emerging Science of Neuroarchitecture https://u-plus-a.com/journal/insights/built-to-feel-the-emerging-science-of-neuroarchitecture https://u-plus-a.com/journal/insights/built-to-feel-the-emerging-science-of-neuroarchitecture?amp=true Wed, 26 May 2004 00:00:00 +0400 Insights

Built to Feel: The Emerging Science of Neuroarchitecture

Think of a place you often visit that instantly makes you feel happy or at ease the second you enter it. Now think of a space that makes you feel uncomfortable or stressed. What are the physical differences between those two spaces? Is it the lighting, color scheme, or materials used? On average, we spend 90% of our day in indoor spaces, yet very little research focuses on the impact that our surroundings have on our emotional well-being. We believe that we are separate from our environments, but cognitively, our bodies and surroundings are one. This should raise the question: how do the spaces we occupy for long hours, such as houses, offices, schools, or hospitals, affect our health?

As you enter any place, your body starts reacting to the stimuli around you. This information can be backed up by studies in the emerging field of neuroarchitecture: an interdisciplinary domain that explores how the built environment affects human brain function, behavior, cognition, and psychology. On average, your body collects 11 million bits of sensory information but only registers 50 of them consciously. All these sensory bits (whether conscious or subconscious) affect you in one way or another, which points to the fact that there is no such thing as a neutral space: your body is having a literal reaction to the space, either positively or negatively, and the outcomes can be manifested in your emotional well-being.

Since places have such a great impact on us, does this mean we can construct “health”? The short answer is: yes. It is important to remember that we are designing for people, not just for the sake of creating aesthetic buildings. Think of spaces as a non-invasive therapeutic treatment. They should instill within you a sense of hope, authenticity, and generosity. Designing spaces that reinforce the fact that we are alive can have a significantly positive impact on our well-being. This can be achieved by incorporating natural elements within the design, such as plants, materials, and light. Therefore, to a great extent, neuroarchitecture validates what most of us have intuitively felt: architecture plays a great role in our lives and is a crucial determinant of how we live and thrive.

"Since humans spend significantly more time indoors than outdoors, it is the responsibility of architects to create spaces that positively influence people’s emotional well-being. Neuroarchitecture allows us to understand the effects certain design decisions have on the body and how to construct spaces that promote health." - Nour Eltabakh, Graduate Architect at U+A
]]> Reading Cities Like Stories: How Emel Elfakir Uses Master Planning to Script Everyday Rituals https://u-plus-a.com/journal/insights/reading-cities-like-stories-emel-elfakir https://u-plus-a.com/journal/insights/reading-cities-like-stories-emel-elfakir?amp=true Tue, 25 Apr 2023 23:00:00 +0300 Insights

Reading Cities Like Stories: How Emel Elfakir Uses Master Planning to Script Everyday Rituals

Emel Elfakir is an Associate Master Planner at U+A with over twelve years of experience delivering large-scale master plans and mixed-use developments across the Middle East. Trained in Architecture at the University of Edinburgh and holding a Master's in Architectural Management and Design from IE Business School, she bridges design thinking with strategic, human-centric, and commercially grounded planning. Her portfolio spans prime waterfront destinations, future cities, and residential complexes across the region, where she leads multidisciplinary teams from early visioning through detailed design to align projects with the client's vision and city-wide goals.

When you walk alone through a city, what do you pay attention to that most people overlook?

View framing, which holds spaces that create memories within a city, is what I find can be overlooked. As master planners, it can be easy to get consumed by the bigger picture, so that we may forget the finer grain and daily experiences or rituals that we are designing for. What it is about a city, neighbourhood, or space that makes you want to come back is very personal and is a result of how memorable it was or the mark it left on us. Relatability to an environment stems from our backgrounds, experiences, and cultures, and this focus flourishes out of our design efforts on the micro-level of a city as much as the wider view.
If I am walking through any active public street for the first time, what I would normally pay attention to is the distinct frames of view. What various public interactions can I see when I look through an architectural space from the outside, or when I am on the inside of a building looking out onto the street? From the focused limits of a window frame, for example, or an archway – what moment did I witness and how did it resonate with me? These memorable moments form lasting senses and impressions towards a public space and its respective wider environment.

How do you imagine the daily rituals of residents before a single building is drawn on the plan?

With any given program of a residential community and its positioning within a wider master plan, the methods in which residents can move around and beyond their neighbourhoods have an impact on their daily rituals and set the standard for their quality of life. This is more evident now as city-living has become more popular, which adds pressure to traditionally established master plan frameworks of cities that are now less practical and unable to uphold today’s demands and new standards of living.
For this reason, there has been an increasing focus on future city master plans to strike a balance between vehicular and pedestrian mobility that would meet the needs and desired quality of life for future residents. In this respect, one of the key initial framework layers to design for would be the pedestrian connectivity through open spaces, walkable green corridors, and public transport links within the master plan.

How has moving between countries shaped your own sense of “home,” and does that influence the kinds of places you want to create for others?

From my experience, moving between different countries can have the effect of leaving a certain identity behind each place, with a clear distinction between which country feels like ‘home’ versus the country that feels like ‘work.’ This draws back to the master planning thought-process and how we program and design future communities and cities to enable residents to experience a separation between work and play.

When you visit a project you worked on, what kind of scene do you hope to see that reflects the key values you envisioned it to achieve?

To find that no space is neglected, and people feel comfortable and safe within the new environments designed for them, are a few of the key elements I hope to witness. Especially to see how a public space or neighbourhood is transformed from static to dynamic and uplifted from the daily activities and positive use of its own community, would be very satisfying to experience. These kinds of clues will serve as the building blocks to achieve a successful program and a strong urban-to-human relationship and functionality for the long-term.

Joining a new practice, in what way has your personal “story” as Emel, not just as a planner, shifted the kinds of rituals you now want cities to support?

Learning from people around you, from mistakes and failures as much as the successes. Our personal experiences very much reflect how the fabric of cities should be designed - which is to be flexible, adaptable, and permeable. When the rituals programmed into a city are designed to be continuously open to growth and responsiveness from lessons learned, this allows us to rethink and shape what makes different communities perform and thrive.

How do you envision contributing to U+A’s future portfolio, and what possibilities excite you most about working with the practice at this early stage of your journey together?

I am particularly looking forward to presenting our growing master planning capabilities that link the strong integration and expertise between our Urban Design, Landscape, Architecture, and Infrastructure teams to create exciting and sustainable proposals for future cities. To join a team that has the potential to become even more powerful as a unit that seamlessly blends all the contributors to a successful master plan means working with a drawing board of endless possibilities.
]]> Growth Code: How Ahmed Samy's Daily Rituals Forged Unbreakable Focus https://u-plus-a.com/journal/insights/growth-code-with-ahmed-samy https://u-plus-a.com/journal/insights/growth-code-with-ahmed-samy?amp=true Fri, 26 Apr 2002 00:00:00 +0400 Insights

Growth Code: How Ahmed Samy's Daily Rituals Forged Unbreakable Focus

Ahmed Samy is an Associate Director at U+A with 19 years of experience delivering UAE architectural projects from concept to handover. RIBA Chartered and PMP-certified from Alexandria University, he excels in BIM implementation, team leadership, and complex approvals. His personal rituals turned early career pressures into the focused mindset of a resilient director.

When did you first see personal evolution outpace formal training in architecture?

I first really noticed it when I shifted from solving design problems myself to being responsible for how other people solved them. That’s a very different kind of challenge. Some targeted management training can really help with that, too, especially when it comes to understanding how to work with different personalities and communication styles. For example, tools like DiSC can be useful for understanding how people tend to operate, whether they lean more toward Dominance, Influence, Steadiness, or Compliance, and that can make a big difference in communication and teamwork.
As a designer, you also need to be exposed to different kinds of problem-solving that go beyond design itself. A lot of it is about communication, collaboration, and learning how to adjust the team’s workflow depending on the people and the project. That kind of skill mostly comes through experience working across different project types, larger teams, and broader delivery scopes.
In many ways, architecture teaches you how to design buildings, but the profession itself teaches you how to lead, negotiate, adapt, and influence.

What daily ritual first accelerated your transition from designer to director-level leadership?

The biggest shift for me was moving from doing the design myself to leading the team. That meant learning to delegate, trust people, and guide rather than control. It also made me think more about priorities, what needs my attention now versus what I can let the team handle, and how to get the best out of different personalities and working styles. A lot of that just comes with experience.

Has a personal habit ever sparked a new skill that transformed how you approach projects?

Every morning, I do a quick 15-minute check-in with each project. It’s a chance to identify any risks early, make sure the team has what they need, and keep an eye on progress. These short chats help me stay on top of things without getting in the way of the team’s flow.

Which emerging skill has been most transformative in handling multidisciplinary teams?

The most transformative skill for me has been communication. Working with multidisciplinary teams means balancing different perspectives, priorities, and ways of working. Being clear, listening actively, and keeping everyone aligned have the biggest impact on how smoothly a project runs.

How do your interests outside architecture help you develop skills beyond typical design tools?

I’ve found that keeping sports and fitness as a regular habit shapes how I work as much as it shapes me physically. Training consistently teaches you discipline and helps build routines, which translate directly into professional life. You notice it in the way you stick to schedules, manage priorities, and handle pressure. Even small daily habits of consistency make a big difference when leading projects or teams, especially over the long term.

As your career progressed over 19 years, what became your true measure of professional success?

Understanding the client’s needs has become my true measure of professional success. It’s not just about delivering a beautiful design, but making sure the solution works for them and solves the real problems they face. When the client feels understood, and the project meets their goals, that’s the moment you know you’ve done your job well.
]]> Blueprints for a Multicultural City: How Ahmed Elabd Navigates Dubai’s Diverse Teams and Clients https://u-plus-a.com/journal/insights/blueprints-for-a-multicultural-city-how-ahmed-elabd https://u-plus-a.com/journal/insights/blueprints-for-a-multicultural-city-how-ahmed-elabd?amp=true Mon, 25 Jan 2021 23:00:00 +0300 Insights

Blueprints for a Multicultural City: How Ahmed Elabd Navigates Dubai’s Diverse Teams and Clients

Ahmed Osman Elabd is a Project Director and Architect at U+A with over 18 years of experience delivering complex developments in Dubai and across the region. He has led major projects for leading developers, including Red Sea Global, Misk, Emaar, Meraas, MAF, Deyaar, and Al Futtaim Real Estate Group, guiding them from early design through to construction support. With a strong consultancy background, extensive BIM experience, and a portfolio spanning hospitality, residential, commercial, and mixed-use masterplans, he brings a clear balance of strategic oversight, technical depth, and design sensitivity to every project.

You have been working in Dubai for over 18 years; what was the biggest cultural adjustment you had to make in your early years, and how does it still influence the way you handle projects today?

The biggest adjustment was realizing that the same message can be interpreted very differently depending on cultural background. Early on, I learned that how you communicate is often more important than what you communicate. Today, this awareness shapes how I manage teams, engage clients, and frame decisions to ensure alignment rather than resistance.

How is working on a project in Dubai different from working in another Middle Eastern city? What does Dubai specifically demand from you as a person, not just as a professional?

Dubai is far more culturally layered than most cities in the region. You are often working with global teams within a local context, which requires a high level of adaptability. Beyond professional skills, Dubai demands openness, emotional awareness, and generosity in how you engage with others. It pushes you to grow personally, not just technically.

You regularly collaborate with clients and teams from different nationalities; what personal habit or skill have you developed to read cultural nuances in meetings and avoid misunderstandings?

I have learned to listen more than I speak and to observe carefully. Often, it is the pauses, tone, or hesitation that matter most. One of my former bosses used to say, “To work in this field in Dubai, you need to be a psychologist.” With experience, I realized how true that is. Understanding personalities and cultural backgrounds allows you to respond in a way that is both respectful and effective.

When leading multicultural teams, how do you balance directness and diplomacy so that people from different backgrounds still feel heard, but decisions are made quickly?

I try to be very clear about objectives while remaining considerate in discussion. People are more willing to move quickly when they feel respected and included. Diplomacy does not slow decisions; it often accelerates them by building trust and reducing resistance.

Dubai moves fast, and projects can be very ambitious; what have you had to change in your own working style to keep up with the city rather than resist it?

I had to become more flexible in both thinking and execution. Dubai rewards those who adapt rather than those who hold on too tightly to fixed methods. I learned to make decisions with confidence, accept change as part of the process, and stay calm within a fast-moving environment

Is there a particular local value or aspect of Emirati culture that you have consciously integrated into the way you manage teams or approach design decisions?

Privacy and respect are deeply rooted in Emirati culture, and they strongly influence design decisions, especially in residential projects. For example, in single-family homes, male and female gatherings often require separate spaces, which demands thoughtful planning. These cultural considerations are not constraints; they are opportunities to design with greater care and meaning.

With clients ranging from regional developers to international groups, how do you adapt your presentation style so that the same design idea resonates across different cultural expectations?

I focus on understanding what each client values most. Some respond to vision, others to detail, and others to reassurance. The core idea remains the same, but the way it is communicated changes. This approach reflects tolerance for different perspectives while maintaining design integrity
]]> The Inner Life in Practice with Diana Borges: How Values Shape Design https://u-plus-a.com/journal/insights/the-inner-life-in-practice-with-diana-borges https://u-plus-a.com/journal/insights/the-inner-life-in-practice-with-diana-borges?amp=true Mon, 25 Jan 2021 23:00:00 +0300 Insights

The Inner Life in Practice with Diana Borges: How Values Shape Design

Diana is a Senior Interior Designer at U+A with over a decade of experience in hospitality, residential, and corporate projects across international markets. Known for her client-focused approach, she tailors each design to meet specific needs while balancing creativity with function. Her expertise spans the development of distinctive concepts for luxury residential, hospitality, commercial, and retail environments, supported by advanced technological proficiency that elevates presentations and design innovation. Diana works seamlessly with architects and engineers to ensure cohesive spatial integration and consistently delivers projects that align with client aspirations. Her portfolio demonstrates versatility, precision, and an enduring commitment to design excellence.

If your current mindset could be captured in the design of a single room you’re working on, which project would it be, and what features best express your inner world?

If my mindset could be embodied in a space I’m shaping now, it would be a lift cabin, where everything has intention, every surface matters, and nothing is superfluous. When I step inside, I notice how the quiet glow settles over natural materials, how reflections form and fade with each movement. It’s a place for pause and thought, for transition rather than arrival. At this moment, I find clarity in simplicity and precision, and the cabin mirrors that, holding my focus and purpose as I move through work and life.

How do your personal philosophies, rooted in history, art, or spirituality, directly influence the collaborative decisions you make with clients, especially when visions differ?

Collaboration, for me, isn’t just about compromise or consensus. This is where ideas are sharpened, not watered down. I listen as much as I speak; sometimes listening more enables your connection with my client’s need, and I try to understand what lies behind their preferences, hopes, and hesitations. My philosophy is rooted in transparency, by inviting everyone into the reasoning behind each choice: light, flow, proportion, and creative direction becomes collective, and the process feels more like building trust than settling differences.

Can you share an example of a challenging project where your instinctive understanding of space helped resolve a practical or creative conflict? What lesson did you take away?

Not long ago, I worked on a project that, despite checking every box, just didn’t come together emotionally. After rounds of technical problem-solving, I had to step back and trust my gut instinct. By removing one element, a kind of unnecessary flourish, the space began to breathe, and suddenly, it felt just right. That moment reminded me that intuition is built from years of observation and practice. It is not a shortcut, but a deeper awareness that emerges if I’m willing to quiet the noise and listen to the space itself.

Is there a recurring element or design detail that you include in your projects as a subtle signature or reflection of your personality?

I find myself repeatedly working with layered materials that respond subtly to changes in light and touch. There is a real pleasure in watching glass soften sunlight or brushed metal blur a reflection; these are details that quietly shift through the day, bringing rooms to life without the need for ornamentation. What matters most is that spaces feel disciplined yet expressive, able to hold character beneath a calm surface.

How has your understanding of “wellbeing” evolved through your years designing diverse spaces?

My understanding of wellbeing in design has evolved from simply making spaces comfortable to making them restorative. I now focus on how a room mediates energy, how light, proportion, and tonal harmony can help people feel focused and calm. The goal is not just to regulate temperature or sound, but to create environments where people can reset and recenter. True wellbeing is subtle, almost invisible, yet vital.

Is there a project where historical or cultural research significantly altered your concept? What did you learn from that?

Research often steers my creative process in unexpected directions. In one memorable project, learning about local building traditions and production methods shifted my entire approach. The palette and structure became much more honest and rooted. I realized then that genuine research is not about collecting facts, but about letting new insights reshape convictions, keeping the work grounded in something real.

Which design element, material, or spatial quality do you find yourself returning to again and again as a signature of your approach, and what inner value does it represent for you?

Proportion and tactility are essential to my work, a kind of compass I return to with every project. When spaces are proportioned thoughtfully and materials invite touch, even the simplest design feels rich and nuanced. These elements shape the atmosphere before any story is told; they quietly make spaces accessible, warm, and memorable.

How do you personally define “timelessness” in interior design, and can you give an example from your work?

Timelessness in design, as I see it, is when each choice feels inevitable rather than forced. Spaces age gracefully, materials develop a unique patina, and nothing shouts for attention. Over time, the design remains relevant and welcoming, a testament to careful thinking and honest materials rather than fleeting trends. I strive for this, hoping that my work feels just as resonant for someone years from now as it does today.

Can you walk us through your thought process when selecting the very first material for a new project?

Selecting the first material is always intentional. It is about setting the emotional tone that will shape everything else. I walk through the rough site, imagine how light will hit the floor, and how the air will feel. When I choose that anchor, every other element is a response, a way of building on mood and intimacy. It is like finding the right note to begin a piece of music, one that carries the melody through every subsequent decision.
]]> Maram Galal: Building Futures, Managing Chaos, and Finding Calm in Complexity https://u-plus-a.com/journal/insights/maram-galal-building-futures-managing-chaos https://u-plus-a.com/journal/insights/maram-galal-building-futures-managing-chaos?amp=true Thu, 25 Oct 2007 00:00:00 +0400 Insights

Maram Galal: Building Futures, Managing Chaos, and Finding Calm in Complexity

Maram Galal Sherif, Associate Director at U+A, brings over two decades of architectural mastery to every blueprint. With 18 years in the UAE and a background in both architecture and business, she navigates large-scale projects with precision and empathy. From Master plan communities to Complex developments & Skyscrapers across the Gulf, Maram blends visionary thinking with technical command, grounding her designs in practicality and her leadership in trust. A strategic powerhouse with a creative soul, she continues to shape skylines and inspire teams with grace under pressure.

What moment in your career tested you the most, and how did you push through?

The most demanding phases of my career have been major turning points: entering architecture school, transitioning into my first consultancy role, and moving from concept design to architectural development. Each stage required quickly assimilating new technical knowledge, adjusting to various professional environments, and maintaining motivation through steep learning curves. I overcame these moments by taking initiative in my learning, seeking guidance from colleagues and mentors, and staying persistent in overcoming each new challenge.

When a project starts slipping into chaos and tight deadlines, moving parts, stressed teams- what’s your personal system for regaining control?

When a project threatens to lose direction due to multiple pressures, I respond by reevaluating deliverables, establishing clear and realistic priorities based on current timelines and resources, and reorganizing the workflow. I maintain open communication within the team and with clients to clarify expectations, support collaboration, and implement contingency strategies, ensuring that progress remains steady and quality is maintained.

Architecture can be overwhelming. What’s one daily habit that keeps you grounded, and one that’s just for joy?

A daily habit that keeps me grounded is practicing honest self-reflection and maintaining a healthy sleep routine. For balance and enjoyment, I dedicate time each day to wellness activities such as visiting a spa, engaging with art, or networking with peers. These habits support my professional focus while fostering well-being and creativity.

What’s one common mistake senior architects make under pressure?

A common misstep is neglecting to implement precise submission schedules and milestones for project phases. Without this structure, it is easy for teams to fall behind or overlook critical tasks, leading to unnecessary stress and reduced efficiency.

You manage large teams with diverse backgrounds. What’s one leadership trait you think more architects need to develop?

One of the most important leadership traits for architects managing large, diverse teams is true ownership of problems through to resolution. Demonstrating ownership means taking full responsibility for both challenges and outcomes, rather than attributing issues to external factors or simply delegating without follow-through. This quality builds trust and credibility within a team. When a leader is visibly accountable, team members feel empowered to take responsibility for their own work and decisions as well.
Ownership also promotes a culture of accountability throughout the project and the wider organization. In a diverse team, this approach helps unify individuals around shared goals, encourages proactive problem-solving, and minimizes finger-pointing or miscommunication. By modeling this standard, architects foster an environment where everyone collaborates more effectively, contributes ideas openly, and commits to seeing tasks through, which is vital for delivering complex architectural projects successfully

What’s the most surprising lesson architecture has taught you, not about buildings, but about people?

One of the most surprising lessons architecture has taught me about people is the value of creative problem-solving. Successful projects demand not only technical expertise but an ability to navigate differing perspectives, adapt to changing needs, and find innovative solutions, qualities that are just as relevant in interpersonal relationships as they are in design. Ultimately, the practice has shown that empathy, flexibility, and collaboration are essential for building both resilient structures and strong professional connections.

When you reflect on a finished project, what detail tells you it was truly a success, even if no one else notices it?

When reflecting on a completed project, true success is often evident in those core design details that remain fully intact from initial concept to final execution. The ability to carry these original elements through every stage, despite evolving requirements or external pressures, shows both the strength of the design vision and the effectiveness of the project management process. Even if unnoticed by others, seeing these unaltered aspects affirms that the initial intent was well-founded and resilient enough to endure practical constraints.
]]> Youmna Yousif: Architecture That Connects: Crafting Experiences Beyond Form https://u-plus-a.com/journal/insights/yarchitecture-that-connects-crafting-experiences-beyond-form https://u-plus-a.com/journal/insights/yarchitecture-that-connects-crafting-experiences-beyond-form?amp=true Thu, 25 Oct 2007 00:00:00 +0400 Insights

Youmna Yousif: Architecture That Connects: Crafting Experiences Beyond Form

Designing architecture for experience relies on creating spaces centered on human needs. Sensory engagement, focused exploration, and careful attention to detail are essential from initial concept through studio development. This discipline shapes a culture where each project aspires to deliver practical benefits and environments that support daily life and well-being.

Execution is the bridge between concept and reality. Precise teamwork, strong project management, and clear communication are required to make every detail of the design come alive onsite. Consistent effort in maintaining quality and fulfilling client expectations ensures that architecture remains faithful to its original vision.

Spaces gain meaning by connecting people to their surroundings and the stories they tell. Through purposeful material choices and thoughtful spatial arrangement, architecture invites individual response and fosters identity. Every project becomes more than a shelter; it becomes a place that inspires, refines experience, and leaves an enduring impression.

“I believe architecture is the quiet force that shapes how we feel, think, and interact. Its greatest impact lies in moments when space helps us find ourselves and connect, even without words.” – Youmna Yousif, Architect at U+A.
]]> The Invisible Workplace panel https://u-plus-a.com/journal/news/the-invisible-workplace-panel https://u-plus-a.com/journal/news/the-invisible-workplace-panel?amp=true Mon, 24 Aug 2026 17:52:00 +0300 News

The Invisible Workplace panel

[Event Recap] We are proud to share that recently our Design Director, Muhammad Habsah, took part in The Invisible Workplace panel by Love That Design, exploring the invisible decisions that determine whether a workplace works once people begin using it.

The discussion moved beyond visual quality to consider workplace strategy, human behavior and business performance. It looked at how circulation, adjacencies, privacy, and collaboration should be shaped by the way an organization actually operates, not simply by how it imagines itself to operate. As Muhammad shared, “The majority of the acoustics doesn’t come from acoustic treatment. It comes from spatial planning.”

At U+A, we believe the most successful workplaces are the ones that quietly support the people using them—making it easier to concentrate, communicate, and collaborate throughout the day. Thank you, Love That Design, for creating a valuable platform to share expertise and open up this important conversation.

Explore the full Panel recap: https://lnkd.in/dksPgGfn

U+A, a member of 10N Collective, created by Egis
]]> Six Senses AMAALA by Red Sea Global has achieved LEED Platinum certification https://u-plus-a.com/journal/news/six-senses-amaala-by-red-sea-global-has-achieved-leed-platinum-certification https://u-plus-a.com/journal/news/six-senses-amaala-by-red-sea-global-has-achieved-leed-platinum-certification?amp=true Mon, 17 Aug 2026 17:58:00 +0300 News

Six Senses AMAALA by Red Sea Global has achieved LEED Platinum certification

[Breaking News] Six Senses AMAALA by Red Sea Global has achieved LEED Platinum certification, the highest level of recognition within the LEED framework, marking a significant milestone for the project and its approach to hospitality design.

For U+A, the design of the 38,622 sqm retreat was driven by a clear objective: to create a hospitality destination that belongs to its landscape rather than simply occupying it.

Set within the distinctive landforms of AMAALA’s Triple Bay, the architecture was shaped around the site’s natural topography, with buildings carefully positioned across the hillside, coastline, and mangrove edge. The resulting composition is intentionally fragmented, allowing the development to follow the contours of the terrain while preserving the visual and spatial continuity of the surrounding landscape.

The architectural language draws from the morphology of traditional coastal villages, translating their compact scale, shaded passages, courtyards, and pedestrian streets into a contemporary hospitality environment. A sequence of intimate plazas, winding pathways, terraces, and framed views creates a gradual transition between private accommodation and the wider coastal setting.

Materiality was equally fundamental to the design strategy. Locally sourced materials and natural textures establish a visual connection with the geology of the site, while the architecture responds to the region’s environmental conditions through shaded spaces, carefully considered building orientations, and controlled exposure to the elements.

At the centre of the development, the Mesa forms a distinctive architectural intervention inspired by the site’s geological character. Its deep overhangs, carved spaces, and expressive massing reference the effects of wind and water erosion, creating an architecture that feels shaped by the landscape itself.

Modular construction was also incorporated to reduce ground disturbance and limit the extent of on-site works, supporting a more considered relationship between construction and the sensitive coastal environment.

The LEED Platinum certification reflects the depth of this integrated design approach, where the relationship between architecture and landscape informed decisions from site planning and orientation to material selection, construction methodology, and the experience of moving through the resort. At Six Senses AMAALA, these principles come together to create architecture that is closely rooted in its setting and responsive to the character of the Red Sea coast.

All images are courtesy of Red Sea Global
U+A, a member of 10N Collective, created by Egis
]]> The completion of Six Senses AMAALA marks a proud milestone in our journey with this project https://u-plus-a.com/journal/news/the-completion-of-six-senses-amaala https://u-plus-a.com/journal/news/the-completion-of-six-senses-amaala?amp=true Mon, 27 Jul 2026 18:11:00 +0300 News

The completion of Six Senses AMAALA marks a proud milestone in our journey with this project

[Breaking News] The completion of Six Senses AMAALA marks a proud milestone in our journey with this project. Architectural design by U+A for Red Sea Global, the resort translates the distinctive character of Triple Bay into a carefully considered architectural experience, drawing inspiration from the spatial qualities and materiality of traditional Red Sea settlements.
The resort comprises 64 guest rooms, six suites, 30 villas, and 25 branded residences, carefully positioned between the beachfront, hillside, and private mangrove bay. Meandering streets, intimate plazas, and sheltered courtyards create a sequence of spaces that frame views towards Hijaz Cove, the Red Sea, and the site's remarkable limestone mesa. The architecture follows the natural topography, using locally sourced materials and a restrained architectural language that strengthens the relationship between the built environment and its surrounding landscape.
We are proud to see Six Senses reach completion in collaboration with Red Sea Global, contributing to a destination that reflects Saudi Arabia's evolving hospitality landscape while respecting its environmental and cultural context and we extend our appreciation to Studio Carter for the interior design and to all project partners whose expertise brought this destination to life.
All images are Courtesy of Red Sea Global

U+A, a member of 10N Collective, created by Egis
]]> Ahmed Tawakol, served as a Jury Member https://u-plus-a.com/journal/news/ahmed-tawakol-served-as-a-jury-member https://u-plus-a.com/journal/news/ahmed-tawakol-served-as-a-jury-member?amp=true Sun, 26 Jul 2026 18:15:00 +0300 News

Ahmed Tawakol, served as a Jury Member

[Event Recap] Recently, our Head of Urban Design and Landscape Architecture, Ahmed Tawakol, served as a Jury Member for the final Bachelor of Architecture Thesis Review at Manipal Academy of Higher Education - MAHE, Dubai, joining the academic assessment of graduating students from the School of Design & Architecture.
MAHE Dubai's Bachelor of Architecture programme is validated by the Royal Institute of British Architects (RIBA), recognized by the Council of Architecture, and accredited by the Chartered Institute of Architectural Technologists, reflecting its strong academic standing. As part of the final thesis review, Ahmed evaluated student projects, shared professional perspectives, and provided constructive feedback to support the next generation of architects as they refined their research, design thinking, and architectural proposals.
Academic engagement helps keep architecture connected to practice. By taking part in thesis reviews and design juries, Ahmed contributes to the exchange between education and the profession, supporting sharper thinking, stronger critique, and more relevant design conversations.
U+A, a member of 10N Collective, created by Egis
]]> Exclusive interview with White Paper Media Consulting https://u-plus-a.com/journal/news/exclusive-interview-with-white-paper-media-consulting https://u-plus-a.com/journal/news/exclusive-interview-with-white-paper-media-consulting?amp=true Fri, 24 Jul 2026 18:18:00 +0300 News

Exclusive interview with White Paper Media Consulting

[We Are Featured] As coastal developments continue to evolve, architecture plays an increasingly important role in shaping how people experience life by the water. In an exclusive interview with White Paper Media Consulting, Steve Denyer, AAA MRAIC, MCIAT, Director at U+A, shares his perspective as part of Shamal Holding's The Future of Seafront Being initiative.
Drawing on decades of international architectural experience, Stephen explores how thoughtful coastal design can shape healthier, more connected, and enduring places to live. He discusses the importance of designing seamless transitions between indoor and outdoor environments, creating meaningful relationships with the water beyond uninterrupted views, and embracing sound, light, movement, and atmosphere as integral elements of the architectural experience. He also highlights how carefully planned public spaces can foster stronger communities while balancing privacy, wellbeing, and a lasting sense of place.
Read the full interview and explore the key takeaways from the panel discussion here: https://lnkd.in/dKuJaXHB
U+A, a member of 10N Collective, created by Egis
]]> Farah Helal, Junior Landscape Architect, has been featured in Landscape Middle East Magazine https://u-plus-a.com/journal/news/farah-helal-junior-landscape-architect https://u-plus-a.com/journal/news/farah-helal-junior-landscape-architect?amp=true Thu, 23 Jul 2026 18:20:00 +0300 News

Farah Helal, Junior Landscape Architect, has been featured in Landscape Middle East Magazine

[We are Featured] U+A is proud to share that Farah Helal, Junior Landscape Architect, has been featured in Landscape Middle East Magazine, with an article 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗶𝗻 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝗙𝗮𝗺𝗶𝗹𝗶𝗲𝘀 𝗮𝗻𝗱 𝗗𝘆𝗻𝗮𝗺𝗼.
The feature explores how adaptive families, Dynamo, and parametric BIM workflows are changing the way landscape architects design, coordinate, and deliver projects. It examines how computational tools enable landscape elements to respond intelligently to site conditions, environmental data, and spatial constraints, resulting in more efficient workflows and better-performing public spaces.
A key theme of the article is that digital tools are not replacing design thinking; they are expanding it by enabling landscapes to become more responsive, adaptable, and informed by context throughout the design process. As Farah writes, "𝘿𝙮𝙣𝙖𝙢𝙞𝙘 𝙛𝙖𝙢𝙞𝙡𝙞𝙚𝙨 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢 𝙩𝙝𝙚 𝙙𝙚𝙨𝙞𝙜𝙣 𝙥𝙧𝙤𝙘𝙚𝙨𝙨 𝙛𝙧𝙤𝙢 𝙖 𝙨𝙩𝙖𝙩𝙞𝙘 𝙬𝙤𝙧𝙠𝙛𝙡𝙤𝙬 𝙞𝙣𝙩𝙤 𝙖𝙣 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙙𝙞𝙖𝙡𝙤𝙜𝙪𝙚 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙛𝙤𝙧𝙢, 𝙚𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙝𝙪𝙢𝙖𝙣 𝙗𝙚𝙝𝙖𝙫𝙞𝙤𝙧."
U+A, a member of 10N Collective, created by Egis
Read the full article: https://lnkd.in/eDFZU5HF (pages 10–13)
]]> [We Are Featured] in Construction Week Middle East Power 150 https://u-plus-a.com/journal/news/construction-week-middle-east-power-150 https://u-plus-a.com/journal/news/construction-week-middle-east-power-150?amp=true Tue, 23 Jun 2026 18:23:00 +0300 News

[We Are Featured] in Construction Week Middle East Power 150

[We Are Featured] in Construction Week Middle East Power 150
We are pleased to share that our Design Principal at U+A, Tiago Sampaio is recognized among the region’s leading industry figures, ranking 11th in the 2026 edition. This acknowledgement reflects over two decades of design leadership and a sustained contribution to shaping contemporary urban living across the Middle East.
At U+A, Tiago continues to guide the delivery of complex residential and mixed-use developments, with a focus on design quality, performance, and long-term value. His work reinforces our integrated approach, where architecture, landscape, and engineering are developed in a coordinated workflow to support more resilient and coherent urban environments.
This recognition reflects our ongoing commitment to climate-responsive design, digitally enabled delivery, and the creation of communities that respond to evolving lifestyles and environmental priorities.
U+A, a member of 10N Collective, created by Egis
]]> Panel discussion hosted by Shamal Holding https://u-plus-a.com/journal/news/panel-discussion-hosted-by-shamal-holding https://u-plus-a.com/journal/news/panel-discussion-hosted-by-shamal-holding?amp=true Fri, 19 Jun 2026 18:26:00 +0300 News

Panel discussion hosted by Shamal Holding

[Event Recap] Today, we had the pleasure of joining an insightful panel discussion hosted by Shamal Holding, exploring the future of seafront being.
The discussion explored how waterfront environments are shaping the way we live, invest, and design our cities. The panel discussion unpacked the YouGov research on the subject, drawing over 1000 UAE respondents.
Representing U+A, our Director, Steve Denyer, AAA MRAIC, MCIAT, shared his perspective on designing seafront destinations that balance exceptional user experiences, functionality, indoor -outdoor spaces, and long-term sustainability. His perspective drew attention to the importance of creating places that connect people with the waterfront while preserving the natural qualities that make coastal environments so valuable.
A key theme throughout the conversation was the role of nature-led design solutions in building resilient coastlines. From restoring coral reefs and expanding mangrove ecosystems to integrating natural coastal systems into urban development, the discussion ensued different aspects including how working with nature can help protect waterfront communities while enhancing biodiversity and long-term environmental performance.
The panel was expertly moderated by Yazad D. of White Paper Media Consulting , who guided a thought-provoking conversation between an outstanding group of industry experts. Alongside Stephen, the panel featured Dr Khaula Alkaabi, Professor at UAE University, who brought an academic perspective on urban planning and sustainability; Shehzad Jamal , Partner – Strategy & Consultancy at Knight Frank, who shared insights into evolving lifestyle preferences and the value of seafront real estate; and Duncan Denley, Founder & Managing Director of Desert INK, who discussed the role of landscape architecture and nature-led design in strengthening coastal resilience.
Thank you to Shamal Holding for bringing together such a diverse group of experts for an engaging conversation on coastal living, and to everyone who contributed to this meaningful exchange.
U+A, a member of 10N Collective, created by Egis
]]> Muhammad Habsah, contribute as a jury member https://u-plus-a.com/journal/news/muhammad-habsah-contribute-as-a-jury-member https://u-plus-a.com/journal/news/muhammad-habsah-contribute-as-a-jury-member?amp=true Mon, 15 Jun 2026 18:28:00 +0300 News

Muhammad Habsah, contribute as a jury member

U+A is proud to see our Director, Muhammad Habsah, contribute as a jury member at the Graduate Degree Show hosted by the School of Design Innovation at De Montfort University Dubai. His participation brought a direct industry perspective into the review process, giving students a clearer understanding of how their work translates beyond the academic setting.
Engaging with students and reviewing their work creates a meaningful exchange, where direct feedback and open discussion support their development, helping them critically assess their work and refine their approach. The opportunity for students to present their work to an external jury was particularly valuable, allowing them to test their ideas in a professional context while gaining insights, observations, and constructive feedback to help refine their direction.
Initiatives like this play a vital role in bridging the gap between academic learning and professional practice. We appreciate the invitation from De Montfort University Dubai and value the opportunity to support and engage with the next generation of designers.
U+A, a member of 10N Collective, created by Egis
]]> Ingenuity vs. Budget: The Creative Resilience of the Latin American Designer https://u-plus-a.com/journal/news/ingenuity-vs-budget-the-creative-resilience-of-the-latin-american-designer https://u-plus-a.com/journal/news/ingenuity-vs-budget-the-creative-resilience-of-the-latin-american-designer?amp=true Sat, 13 Jun 2026 18:30:00 +0300 News

Ingenuity vs. Budget: The Creative Resilience of the Latin American Designer

[Event Recap] Diana Borges, our Senior Interior Designer, represented U+A at the second edition of Latinos in Design UAE, joining a panel discussion that brought together professionals from architecture, interior design, real estate, and the wider built environment sector.
The conversation, titled 𝗜𝗻𝗴𝗲𝗻𝘂𝗶𝘁𝘆 𝘃𝘀. 𝗕𝘂𝗱𝗴𝗲𝘁: 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗟𝗮𝘁𝗶𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿, explored how designers navigate constraints, respond to evolving project requirements, and deliver meaningful outcomes through resourcefulness, collaboration, and design thinking. Diana shared perspectives drawn from her experience in the region, contributing to a discussion on the role of adaptability in shaping successful design solutions.
The event highlighted the growing presence of the Latin American design community in the UAE and provided a platform for knowledge exchange, professional networking, and cross-disciplinary dialogue.
Thank you to the organisers, WBP Interiors and Wilkhahn, and to Studio971 for hosting the event. We also extend our appreciation to fellow panellists Stephanie Ross, Head of Retail Design at Emaar, Emanuel Marreiros, Associate at JLL, and moderator Lorena Serrano Olivares, for an engaging and insightful discussion.
U+A, a member of 10N Collective, created by Egis.
]]> Four Seasons Resort and Residences AMAALA at Triple Bay by Red Sea Global is now open. https://u-plus-a.com/journal/news/four-seasons-resort-and-residences-amaala-at-triple-bay-is-now-open https://u-plus-a.com/journal/news/four-seasons-resort-and-residences-amaala-at-triple-bay-is-now-open?amp=true Tue, 09 Jun 2026 18:34:00 +0300 News

Four Seasons Resort and Residences AMAALA at Triple Bay by Red Sea Global is now open.

[Breaking News] Four Seasons Resort and Residences AMAALA at Triple Bay by Red Sea Global is now open.
Set along the pristine shoreline of Saudi Arabia’s northwestern coast, the resort serves as the anchor for the destination’s ultra-luxury wellness ecosystem and sets a new global benchmark for regenerative tourism. We are proud to be the architects behind this landmark ultra-luxury wellness resort along Triple Bay’s pristine Red Sea shoreline, with the Hijazi mountains framing the background. The architecture blends grand Arabian tradition with sleek modern style, creating palatial indoor and outdoor spaces that connect seamlessly to the landscape through lush gardens, water features, and uninterrupted natural views.
The 6.5-hectare project delivers 202 guest rooms, suites, and garden villas, all with sea views, plus 26 branded residential villas ranging from 552 to over 1,000 square meters, each with a private pool. Our design supports the resort’s purpose-driven wellness ethos with an expansive HYLIAA Wellness & Spa, six open-air dining venues, five pools, a 900-meter swimmable beach, and over 1,000 square meters of flexible event space, all powered by 100% renewable energy.
This launch marks AMAALA’s official transition into a live destination and represents the first of eight resorts scheduled to open there this year.
All images are courtesy of Red Sea Global
U+A, a member of 10N Collective, created by Egis
]]> The 2nd Desert Architecture MENA Forum in Dubai https://u-plus-a.com/journal/news/the-2nd-desert-architecture-mena-forum-in-dubai https://u-plus-a.com/journal/news/the-2nd-desert-architecture-mena-forum-in-dubai?amp=true Wed, 03 Jun 2026 18:38:00 +0300 News

The 2nd Desert Architecture MENA Forum in Dubai

[Event Recap] Today, we had the pleasure of attending the 2nd Desert Architecture MENA Forum in Dubai, a focused platform convening industry leaders to examine the realities and future trajectories of design in arid environments. The discussions reinforced the urgency of integrating performance-driven thinking across architecture, façades, and landscape systems in response to increasingly extreme climatic conditions in the MENA region.
In the MENA region, the building façade stands as the primary interface against environmental forces. The panel on Future Facades brought together a strong group of experts, including Paul Schwarz (Dubai Acoustic Research Laboratory), Jawaher AlAmir (Dubai Electricity & Water Authority - DEWA), Anees Backer (Priedemann Facade Experts / Facade-Lab), Mamali Mirzaei (U+A), and Dario Perego (Azizi Developments). The discussion explored the evolution of façade systems into adaptive, high-performance envelopes that address heat, glare, and dust through material innovation and responsive technologies, while emphasizing the importance of interdisciplinary collaboration to ensure durability and long-term maintenance resilience.
In parallel, the Landscapes of the Future session reframed landscape architecture as essential infrastructure rather than visual amenity. Moderated by Hani Bisada (Cracknell), the panel featured Stefan du Toit (DLR Group Middle East), Jide Sleiman Haidar, LEED AP (Skidmore, Owings & Merrill (SOM), Ahmed Tawakol (U+A), Rowan D'Arcy (ASPECT Studios), and Sérgio Ribeiro (Gerber Architekten). The conversation addressed water-sensitive design, the integration of native ecologies, and the role of landscape systems in shaping resilient urban environments, with a clear shift toward performance metrics as a measure of ecological and social value.
We value the opportunity to contribute to these critical conversations and to engage with peers driving innovation across architecture and urbanism in desert contexts.
U+A, a member of 10N Collective, created by Egis
The Great Minds Group
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