CLIENT
Shuroq
LOCATION
Sharjah, UAE
AREA
10,500 SQM
YEAR
2018
Status
Concept
Service
Architecture
SHERAA HQ’s architectural concept is a dialogue between past and future. The design approach is inspired by the rapid growth of information technology of the past decades. The accelerated evolution of digital information and automated systems, in recent years in education, not only have had a direct impact on the overall attitude of the younger generation, but also how the future workforce will function differently than today. Millennials have already shaped a new way of working, in casual, open and free environments, preparing for an even more mobile cloud based work structure.
The project takes on a exchange between past & future, as it does between youth & mentors, and entrepreneur & their experience. It is important to remind ourselves that our ambitions depend on our past, our mentors and our inspirations. The future is elevated, as the outreach of our efforts, but the foundations of our objectives is directly motivated by our past.
The architectonics of the Headquarters not only express the duality between these principles, but are also in contrast between one another by the transparency of the present in contrast with the solidity and opacity of the future.
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