The project is part of Misk City, a transformational development in Riyadh, Saudi Arabia, designed to be a hub for innovation, entrepreneurship, and creativity. The city is home to a number of Misk Foundation’s programs and initiatives, as well as a variety of other organizations and businesses. Misk City is also home to a number of cultural attractions, including the Misk Art Institute, the Misk Innovation Center, and the Misk Park.